Schwartz and Clore’ s research on mood congruency offers insight for marketers by highlighting that:
a. Consumers will always buy more when it is raining outside
b. Consumer affect does not matter when making product choices
c. Consumers will talk more about products when experiencing high arousal emotions
d. Consumers mood states might be used as information when they evaluate products
e. None of the above
Schwartz and Clore’ s research on mood congruency offers insight for marketers by…
Schwartz and Clore’ s research on mood congruency offers insight for marketers by highlighting that: