In much of Marx’s work, he talked about this notion of commodification. This is the ability for anything in human life, including human life to be able to bought sold, traded, or exchanged. Marx was fearful that Capitalism would cover the planet, commodifying everything including intangible human emotions. According to Marx, this would lead to self identification, and personality development that would be based solely in the products that we buy (consume). This is what Marx called Commodity Fetishism- where much of who we are is determined and defined by the amount and type of stuff we have around us.
For your discussion: Identify different examples you can find of commodification and commodity fetishism. How does this relate to the term “branding” in popular culture? How has the internet, particularly social media affected this consumerism, and how do you see this changing (improving or not) in the future?
In much of Marx’s work, he talked about this notion of commodification. This is the…
In much of Marx's work, he talked about this notion of commodification. This is the ability for anything in human life, including human life to be able to bought sold, traded, or...
