Ads for Dannon’s popular Activia brand yogurt landed the company with a class action…

Ads for Dannon’s popular Activia brand yogurt landed the company with a class action settlement of
million in 2010, according to ABC News. The yogurts were marketed as being “clinically” and “scientifically” proven to boost your immune system and able to help to regulate digestion.
The Activia ad campaign, fronted by actress Jamie Lee Curtis, claimed that the yogurt had special bacterial ingredients. As a result, the yogurt was sold at
higher prices than other similar products. However, the Cleveland judge overseeing the case said that these claims were unproven.
The lawsuit against Dannon began in 2008, when consumer Trish Wiener lodged a complaint. On top of the fine of
million, Dannon was ordered to remove “clinically” and “scientifically proven” from its labels, according to ABC.
(a) Present moral arguments to demonstrate that Activia adopted deceptive advertising tactics.
(b) Fully develop Utilitarianism in order to judge the practices adopted by Activia from a moral perspective.