2 ? The AIDA Model Read the overview below and complete the activities that…

2 The AIDA Model
Read the overview below and complete the activities that follow.
0.62 points
eBook
References
Buyers often pass through purchase decision processes in three steps: cognitive (learn), affective (feel), and behavioral (do). These stages are portrayed in various models to illustrate this hierarchy of effects in the context of customer response to marketing communications.
This activity is important because in developing and executing effective promotional strategies, marketing managers benefit from recognizing that customers pass through purchase decision processes in three steps: cognitive (learn), affective (feel), and behavioral (do).
The goal of this activity is for you to demonstrate an understanding of the different stages contained within the AIDA model.
One popular version of such models, the AIDA model, is so named because the effects build in this order: Attention (or Awareness), Interest, Desire, and Action. The attention stage correlates to the cognitive step of buyer decision making, the interest and desire stages to the affective step, and the action stage to the behavioral step. Where the target customers fit on the model is critically important to effective selection and execution of the promotion mix.
Read the statements to determine which stage of the AIDA model they correspond to: Attention, Interest, Desire, or Action. Drag and drop each item into the correct spot within the chart.
Amazon
Apple
Banana Republic
Toyota
Action