This is an excerpt from a graded piece of work, shown with the marker’s comments so you can see what strong work looks like at this level.
Excerpt: Recommendation
The brand’s strongest asset is repeat purchase, not acquisition. Roughly two thirds of revenue comes from customers on a subscription, yet paid social spend is weighted almost entirely toward first-time buyers.
We recommend shifting 20 percent of the paid social budget toward retention: a post-purchase email sequence, a referral credit and a skin-quiz that routes customers to a second product within 45 days.
Success should be measured by the share of customers placing a second order within 60 days, with a target of 35 percent by the end of the third quarter, up from an estimated 24 percent today.
Marker feedback
Excellent use of frameworks. Recommendations are specific and measurable. The pricing section needed a stronger source.
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