Barbara Marquardt is in charge of public relations for a cruise line that operates out of Miami. She is shocked to read a letter in a local newspaper from a disgruntled passenger, complaining about the service and entertainment on a recent cruise. Marquardt will have to respond to these publicized criticisms in some way. What audiences will she need to consider in her response? What medium should she choose? If the letter had been published in a travel publication widely read by travel agents and cruise travelers, how might her course of action have differed? Summarize your recommendations in an e-mail message.
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